Generic event communications cost associations more than open rates. Here's what personalization actually looks like at the event level — and what it does for retention.
AI now delivers, instantly and for free, much of what associations have historically provided. That should make every membership leader ask a sharper question.
At Associations Forum National Conference, the retention learning lab kept returning to the same gap: associations want to retain members, but lack the systems to act on it. Here are the three questions that cut to the heart of it.
Most associations use event platforms that can't read their membership data. Here's what that costs them — and what integrated event management actually looks like.
Chapter admin permissions done right means scoped access, national oversight, and fewer support requests. Here's how to configure it in your association software.
Every AMS vendor says they support chapters, but the gap between platforms is wide. Here are the four questions, on chapter websites, admin autonomy, financial visibility, and national reporting, that reveal what a vendor's claim actually means.
Candidates applying for professional credentials are often your most motivated, career-invested members. A clunky application process doesn't just frustrate them — it signals something about what the organization thinks of their time.
Most association directories are underbuilt and underused. Here’s what a well-designed member directory actually does for engagement, retention, and the value of membership.
What separates the membership organisations that grow from those that stand still is rarely the market they operate in. It is a decision about how to use technology strategically.
Low portal logins are a product problem, not a member engagement problem. Here's what a well-built member portal looks like and why it changes member behaviour.
Most associations manage their certification program as a process to administer. The ones getting the most from it treat it as a relationship to sustain. Here is what that looks like in practice.
Offering free webinars and seminars to members is a powerful retention tool — until the cost of delivering them manually makes it unviable. Here's what changes when the platform does the heavy lifting.
When IT and operations leads are involved early in an AMS evaluation, they ask the right questions at the right time. Jack Thompson, Technical Support & Systems Manager at Pixl8 Group, sets out exactly what those questions are.
Getting people registered is the easy part. Here's what association conferences actually require — and why it matters which platform you build them on.
Most platforms claim they handle chapter dues. Your finance team finds out whether that's true after go-live. Here's what to check, from revenue attribution and accounting sync to US state sales tax, before you commit to an AMS.
If running your certification program feels like it takes more effort than it should, you are probably right. Here is where the friction tends to come from, and what changes when you remove it.
Cut through the noise. Discover practical AI use cases for membership organizations: member self-service, retention prediction, personalization, and smarter reporting.
