Website design and user experience

ReadyMembership delivers responsive, mobile-first website design that puts your members at the heart of the digital experience. Combining intuitive navigation, intelligent personalisation, and accessible design standards, our platform ensures engaging experiences across every device. Whether you’re consolidating multiple sites, launching branded microsites, or refreshing your organisation’s online presence, our proven templates and flexible theming system give you the power to build professional, member-focused websites—without needing technical expertise. The result? A digital experience your members will love, and your team will manage with ease.

Why choose ReadyMembership for website design and user experience?

Mobile-first design that works everywhere

Your members access content on smartphones, tablets, and desktops. ReadyMembership's responsive design approach ensures a seamless, optimised experience on every device, with carefully considered content hierarchies that put the most important information front and centre.

Personalisation that enhances engagement

Show each member exactly what matters to them. Set up rules to prioritise content based on member type, interests, or behaviour, creating hyper-personalised experiences that drive deeper engagement from the moment they visit your site.

Brand control without technical dependency

Take charge of your visual identity with our site theming system. Create custom themes with your brand colours, fonts, and styling, then apply them across your main website, microsites, and email communications without needing developers.

Proven templates that accelerate delivery

Benefit from feature-rich page templates refined through continuous UX research, user feedback, and performance data from over 200 membership organisations. Launch faster, reduce costs, and simplify ongoing maintenance whilst delivering professional results.

Accessibility built in from day one

Meet WCAG 2.2 AA standards and European Accessibility Act requirements automatically. Our commitment to accessible design ensures all members can engage with your content through carefully considered colour palettes, contrast ratios, typography, and W3C-compliant code.

The design elements of our emails and website are top-notch. I've received compliments from our members who are curious about the system we're using.

Kerry Hamilton

Voluntary Organisations Disability Group, Head of Membership

Site theming and brand customisation

Create and manage your visual identity independently with ReadyMembership's powerful theming system that eliminates the need for custom development every time you want to refresh your look. Key capabilities:

Create custom themes with brand colours (primary, secondary, and tertiary)
Select typography, including Google Fonts for web with specific font weights
Add custom CSS for advanced styling control
Apply themes at site level, page level, or to individual microsites
Automatic theme inheritance where child pages adopt parent page styling
Create branded microsites for conferences, campaigns, or special projects
Extend themes to email communications for consistent branding across all touchpoints
Test themes on non-public pages before rolling out site-wide

Responsive design and mobile experience

Ensure every member enjoys an optimal experience regardless of how they access your content with our mobile-first design approach.

Key capabilities:

Mobile-first responsive design that adapts to desktops, tablets, and smartphones
Logical, linear content flow that makes navigation intuitive
Carefully considered content hierarchies ensuring important information is immediately accessible
Consolidated digital presence combining multiple websites and microsites into one cohesive platform
Seamless experience across all device types and screen sizes
Fast load times optimised for mobile connections

Personalisation and member engagement

Deliver relevant content to the right members at the right time with sophisticated personalisation capabilities that increase engagement and satisfaction.

Key capabilities:

Hyper-personalisation rules that prioritise content based on member type
Topics of interest system where members select preferences
Automatic content filtering based on user preferences for resources, events, and pages
Personalised event and resource listings through configurable widgets
Member directory with faceted search by topics of interest
Conditional content display based on membership status or characteristics
User profiles where members manage their preferences and personalisation settings

Page layouts and navigation

Create intuitive site structures that help members find what they need quickly with flexible layout options and proven navigation patterns.

Key capabilities:

Multiple page layout options, including full width, one column, and two columns
Standard navigation structure with client logo, main menu, join/login buttons, and search
Page hierarchy management through intuitive site tree
Control page visibility and menu structure
Reorder pages and exclude them from navigation where needed
Clear, scalable information architecture designed by experts
Industry best practice navigation design
Logical content organisation that can grow over time

Content management and widgets

Simplify content creation with pre-configured widgets and flexible templates that deliver professional results without technical expertise.

Key capabilities:

Pre-built widgets for video embeds, forms, event listings, and resource displays
Resource widgets with personalisation based on user preferences
Event listing widgets with filtering capabilities
Shop product widgets for e-commerce functionality
Form builder with multi-step forms, conditional logic, and progress bars
Widgets automatically inherit theme settings for consistent styling
Feature-rich templates supporting video, infographics, and related content
Proven templates refined through UX research and user feedback

Multi-language and localisation support

Reach international members with comprehensive language support that goes beyond simple translation.

Key capabilities:

Support for approximately 10-11 languages including German, French, US English, and Australian English
Auto-translation of site furniture including button labels and navigation elements
Localisation of interface elements like event calendars, booking buttons, and registration forms
User profile language preferences for personalised experience
Regional spelling conventions (e.g., US English vs British English)
Future enhancements for customisable date formats and additional locale options

Accessibility and compliance

Meet the highest accessibility standards automatically with built-in compliance that ensures all members can engage with your content.

Key capabilities:

WCAG 2.2 AA compliance built into every design
European Accessibility Act requirements met as standard
Carefully selected colour palettes with appropriate contrast ratios
Typography designed for readability and accessibility
W3C-compliant HTML5 and CSS3 structure
Validated across modern browsers
DDA guidelines compliance with testing and validation
Training and guidance for content editors to maintain accessibility
Post-migration audit and review services available
Compatible with assistive technologies

Design packages and brand applications.

Choose the right level of design support for your organisation with professional packages that balance brand alignment, accessibility, and cost.

Key capabilities:

Proven page templates constantly refined through UX research
Light-touch rebrand options that modernise look and feel whilst preserving brand identity
Brand-optimised typography and colour application
Expert image sourcing and guidance with curated imagery
Tailored image guides aligned with visual identity
Real content integration for personalised design experience
Structured expert feedback process (typically two rounds)
Custom template development available where needed
Accelerated delivery timelines Reduced ongoing maintenance costs

Website design and user experience