Insights

Most member directories are treated as a static list. The best ones recruit members, drive renewals, and help members win real work.

Not all engagement signals are equal. Here are the metrics membership teams typically overweight, and the signals that actually predict retention and renewal.

The most common reason members don't use a membership portal isn't that it's hard to use. It's that nobody told them why they should. Portal adoption is an active, ongoing effort, not a go-live moment.

A separate credentialing platform might look affordable on a single line in the budget. When you add up everything it actually costs to keep it running alongside your AMS, the picture tends to look different.

Most associations treat the period between registration and the event as a logistics window. The ones with the highest satisfaction scores don't.

Empty directory profiles win no work. Here is a practical guide to helping your members write listings that get found and turn searches into contact.

Engagement scoring does more than flag at-risk members. Here are four other ways associations use the same data for advocacy, CPD, peer connection, and corporate member value.

Most members under-engage with professional development. Here is how associations use motivation, gamification, and automation to make CPD stick.

Generic event communications cost associations more than open rates. Here's what personalization actually looks like at the event level — and what it does for retention.

Credential verification turns a member benefit into public trust. Here is why it matters and how associations make member status easy to check.

AI now delivers, instantly and for free, much of what associations have historically provided. That should make every membership leader ask a sharper question.

At Associations Forum National Conference, the retention learning lab kept returning to the same gap: associations want to retain members, but lack the systems to act on it. Here are the three questions that cut to the heart of it.

A practical guide to what a ReadyMembership implementation actually involves; the phases, the timeline, data migration, and the internal readiness work that decides whether it goes smoothly.

A step-by-step guide to running an AMS selection process that produces a reliable outcome; covering RFP structure, demo scripting, vendor reference calls, and five-year cost modelling.

A four-section checklist to guide your AMS selection process from building the board case through to scoring vendors.

Before you start evaluating new platforms, you need to answer one question: is the AMS actually the problem? This guide helps you work that out, with a scored self-diagnostic and a downloadable evaluation checklist.

Everything you need to navigate an AMS switch, from working out whether it's the right move to preparing your team for day one on a new platform. A three-part guide with downloadable checklist.

The latest ReadyMembership release improves membership management, event booking, and admin insight. See what's changed and what's on the roadmap.

Most associations use event platforms that can't read their membership data. Here's what that costs them — and what integrated event management actually looks like.