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Email marketing

 

ReadyMembership’s Email Centre takes
email marketing automation to a whole new level.

Fully integrated with your CRM and website, it empowers you to deliver hyper-personalised campaigns to dynamically segmented audiences, automate member lifecycle communications, and monitor every interaction. With advanced segmentation rules, conditional content, and behavioural triggers all in one place, you can engage members with exceptional relevance whilst reducing manual effort and maintaining compliance. It’s intelligent communication made simple – so you can focus on strategy, not spreadsheets.

Why choose ReadyMembership for email marketing?

Send truly personalised emails at scale

Every recipient automatically receives content tailored to their membership type, engagement history, location, and behaviour. Our embedded rules engine displays different content blocks within the same campaign based on individual recipient attributes, significantly improving relevance and response rates without the need for manual segmentation or traditional A/B testing.

Automate your member communications and save time

Set up sophisticated welcome sequences, renewal workflows, and event promotion campaigns that run automatically based on schedules or member actions. The system eliminates manual list building, data exports, and content duplication by pulling live website content directly into emails and managing audience segments dynamically.

Target members with surgical precision

Build dynamic segments instantly based on virtually any criteria, including membership type, event attendance, website activity, and email engagement behaviour. Create follow-up campaigns for members who opened but didn't click, attended an event but haven't renewed, or joined recently but haven't logged into their portal.

Gain complete visibility into member engagement

All email activity (delivered, bounced, opened, clicked) is tracked at both individual and campaign levels and synced directly back into your CRM. Use this intelligence to trigger follow-up communications, identify at-risk members, and continuously refine your engagement strategy.

Maintain compliance effortlessly

Automated suppression manages hard bounces, spam complaints, and status changes (such as deceased or inactive members), whilst preference-based marketing lists ensure members only receive communications they've opted into. This builds trust whilst reducing compliance risk.

AI-enhanced email marketing

ReadyIntelligence makes every campaign smarter. Its AI assistant analyses behaviour and engagement to recommend the best content, timing, and audience for each message. You can ask simple questions through the chat interface such as “Which subject lines worked best this month?” or “Who’s most likely to renew?” Campaigns become more personal and effective, saving time while improving results.

 

I'm genuinely excited about sending out communications with complete confidence that they're hitting the right inbox. Having a robust platform that we can trust, where we can move from taking baby steps to making real leaps and bounds in our operations, is incredibly motivating for our entire team.

Megan Flower

Caravan Institute Victoria, Membership & Partnership Manager

 

Key features of email marketing in ReadyMembership

ReadyMembership provides a comprehensive suite of email marketing tools designed specifically for membership organisations.

Hyper-personalised content and dynamic delivery

Use our embedded rules and conditions engine to create emails that adapt to each recipient:

  • Automatically pull live content from your website into campaigns without copy/paste
  • Display conditional content blocks based on recipient profile, membership type, region, or engagement history
  • Send a single campaign that delivers bespoke versions to each recipient
  • Insert personalisation variables (names, membership details, renewal dates) throughout subject lines and content
  • Create alternative content versions for specific email domains or user attributes

Advanced audience segmentation and targeting

Build precise, dynamic segments based on any combination of criteria:

  • Membership type and status Event attendance or non-attendance
  • Website activity (portal logins, content views, form submissions)
  • Email interaction behaviour (opened, clicked, or didn't engage)
  • CRM data (location, interests, renewal dates, payment methods)
  • Time-based criteria (joined in last 30 days, attended events in last 60 days)
  • Create segments without manual list building or data exports

Automated and triggered campaigns

Set up sophisticated workflows that run automatically:

  • Welcome and onboarding series with logic branches based on member actions
  • Renewal and retention workflows triggered by subscription dates
  • Event promotion sequences with automated reminders and follow-ups
  • Re-engagement campaigns for members who haven't interacted recently
  • Follow-up emails for specific behaviours (clicked but didn't register, opened but didn't click)
  • Scheduled recurring sends (monthly newsletters, quarterly updates)
  • Form submission triggered emails for website interactions

Comprehensive email interaction tracking

Monitor and act on every email interaction:

  • Track delivered, bounced, opened, and clicked metrics at individual and campaign levels
  • Sync all email activity back into the CRM for complete member profiles
  • Use email behaviour as trigger conditions for future campaigns
  • View detailed logs with open rates, click tracking, and unsubscribe reasons
  • See which specific links each member clicked
  • Identify members who received but didn't open emails for follow-up

Professional email design and templates

Create branded, impactful email templates with ease:

  • Standard email layout with pre-configured brand styling and customisable headers and footers
  • Empty email layout for importing fully designed emails from tools like Canva, BeeFree, or Mailchimp
  • Reusable templates for newsletters, event reminders, renewal notices, and welcome series
  • HTML and plain text versions for accessibility and compatibility
  • Responsive design ensuring emails display correctly across all devices
  • Preview functionality to test before sending

Email blueprints and layouts

Standardise settings for different audience types:

  • Create blueprints for CRM contacts, event attendees, website users, and anonymous users
  • Configure sending providers, layouts, and default settings by audience type
  • Ensure consistency across recurring communications
  • Switch between blueprints whilst maintaining recipient type compatibility

Email content library for reusable blocks

Build once, use multiple times:

  • Create reusable rich media content blocks for common elements
  • Insert content library items directly into emails via dedicated widget
  • Update content blocks and see changes reflected across all emails using them
  • Conditional content blocks that adapt based on recipient attributes
  • Alternative versions for specific email domains or user segments

Simplified list management and compliance

Manage subscriptions and preferences effortlessly:

  • Marketing lists members can subscribe to by preference (newsletters, event updates, policy alerts)
  • Auto-signup rules to add members to lists based on criteria
  • Embedded signup forms with custom opt-in and display options
  • Email list categories for organising communications
  • Visibility settings (auto, manual, or hidden) for list management
  • Automated suppression for hard bounces, spam complaints, and status changes
  • Unsubscribe functionality built into every email
  • GDPR-compliant data retention and suppression management

Campaign configuration and sending options

Full control over how and when emails send:

  • Manual send for one-time campaigns
  • Scheduled send for specific dates and times
  • Auto-triggered sending based on rules and conditions
  • Recurring sends for regular communications (weekly, monthly, yearly)
  • Sending limits to manage email volume Batch sending for large mailings whilst maintaining sender reputation
  • Draft mode allowing refinement before publishing
  • Multiple sending provider support (MailGun, Mailjet, MessagePipes, SMTP)

Email testing and quality assurance

Ensure every campaign is ready before it sends:

  • MailKeeper testing and QA tools
  • Preview email functionality showing how content renders
  • Test emails to specific addresses before full send HTML and plain text preview tabs
  • Draft mode for all new emails until ready to publish

Marketing campaign tracking and analytics

Measure and optimise your email strategy:

  • Campaign-level performance snapshots showing sent, delivered, opened, and clicked
  • UTM marketing tags automatically appended to links for campaign tracking
  • Click tracking on individual links within emails
  • Content logging to view generated content of each sent email
  • Email send logs with detailed individual and aggregate analytics
  • Unsubscribe reason tracking to understand member preferences

See all the features

ReadyMembership brings everything together in one flexible platform that grows with you. Explore tools that simplify membership management, connect communities, support events, learning and communications, and help your team create meaningful experiences with ease.

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