How NACA Streamlined Membership & Events with ReadyMembership

At a glance — Key results

A 16-hour per week reduction in website and event-management load.
Nearly 3,500 first-time website logins giving NACA fresh visibility into user behaviour.

20% increase in page views, 25% increase in time spent on site, and email click-to-open rate jumped to 25-30% (up from 5%).
Email bounce rate reduced to nearly 0% (down from 14-18%).

My team finds the training videos and documentation that ReadyMembership provides super useful. They make it easier for staff to learn the platform and are very helpful to check things at any time.

Amber Shaverdi Huston

NACA, Executive Director

About NACA

The National Association for Campus Activities is a US-based non-profit organisation that brings together 800+ colleges & universities (School Membership) with entertainment agencies, vendors & artists (Associate Membership) - making it easier for them to buy and sell extra-curricular campus activities.

NACA does this through a programme of events, webinars and multi-day conferences such as NACA Live - an annual convention attended by hundreds of colleges, artists, agencies, and businesses from across the US.

The challenges

Manual and disconnected workflows

Before the new platform, the renewal and upgrade process at NACA was a multi-step manual workflow. If a member wanted to upgrade, they had to email the team, the team would raise and send invoices, then wait for payment—all handled manually.

Event bookings were similarly cumbersome: college organisers managing multiple delegates had to contact staff directly because the existing events platform was customised, difficult to use, and required deep staff knowledge to operate.

Complex event and delegate booking processes

Large booking workflows put heavy admin demands on staff. The legacy events system was not intuitive, making self-service difficult. Staff often stepped in to manage bookings, which consumed significant time and distracted from higher-value member support.

Limited insight into member behaviour

NACA’s visibility into user activity was severely limited. Staff couldn’t see how many members had logged into the website, what content they clicked on, or which resources they downloaded. Without clear data on member engagement, the organisation struggled to personalise resources, tailor events and develop targeted value-add programming.

Multiple systems managed across multiple vendors

The technology stack was spread across multiple providers, each managing different parts of the membership, website, events, finance and support functions. This meant higher costs and poor value for money in some cases. Moreover, the custom solutions often required bespoke work, and providers didn’t always respond promptly when issues arose – causing frustration and risk.

The solution: One unified platform

NACA partnered with ReadyMembership to bring its website, membership database, events, payments and analytics into one unified platform. This meant that processes that previously required multiple systems, manual workarounds and staff interpretation could now be handled through clear, intuitive user journeys.

Key improvements included:

A single login and user profile

Members, associate members, artists, agents and students can now manage profiles, renewals and bookings in one place – without contacting staff.

Streamlined event booking
Organisations booking multiple delegates can now complete registration independently, without requiring staff to manage or correct entries. Large and complex bookings that previously required email exchanges and internal adjustments can now be completed in just a few minutes.

Automated renewals and upgrade workflows
Renewal processes that used to involve multiple people, invoice requests and manual status updates now happen automatically through the platform, freeing up valuable staff time.

Clear insight into member engagement
NACA can now see who is logging in, what resources are being accessed and where member value is strongest. This visibility supports data-informed programming decisions and long-term strategy.

A single partner relationship
Instead of coordinating multiple vendors, NACA now works with one team who understands their membership, event model and operational goals, creating greater continuity and reducing risk.

The results

With ReadyMembership in place, NACA has seen measurable improvements in efficiency, engagement and staff capacity.

Time and operational efficiency

16 hours saved per week on website management.
16 hours per week saved managing large event delegate bookings.
Membership renewals that previously required three staff members can now be managed by one.

This has freed staff to focus on member support, long-term planning and forward-looking strategy.

Improved digital engagement

20% increase in page views.
25% increase in time spent on the website.
3500 logins recorded, providing visibility into member platform use for the first time.

Stronger email performance

Email click-to-open rates improved from 5% to 25-30%.
Email bounce rate reduced from 14–18% to nearly 0%.

These improvements indicate members are more connected and engaged with NACA’s communications and resources.

Greater strategic clarity

With streamlined systems and better member insight, NACA’s team is now better positioned to:

Focus on proactive member support
Strengthen programming
Build meaningful engagement pathways
Plan for scalable future growth

I’m really pleased that our new membership platform has freed up the NACA team to focus on the future - positioning them to develop even better events and online services that bring our community together. ReadyMembership has given us powerful tools which will help us and our members succeed. I’m looking forward to seeing it support our mission of delivering amazing experiences and memories for campus students everywhere.

Shelly Mumma

National Association of Campus Activities, Board Chair

The Future

NACA’s next steps are to bring their volunteer community onto the ReadyMembership platform using the groups function. This allows different communities to manage their own business and create conversations through message boards.

Their artists and colleges directory will also move onto the ReadyMembership - providing a single home for everything the community needs.

Now the NACA team has freed up their time and has the right tools and member insights, they can focus on their long-term strategy. They want to make even greater use of ReadyMembership’s powerful personalisation tools to build even stronger connections between their members - helping to deliver memories of campus experiences that will last a lifetime.