How NACA streamlined membership & events with ReadyMembership
At a glance — Key results
My team finds the training videos and documentation that ReadyMembership provides super useful. They make it easier for staff to learn the platform and are very helpful to check things at any time.
About NACA
The National Association for Campus Activities is a US-based non-profit organisation that brings together 800+ colleges & universities (School Membership) with entertainment agencies, vendors & artists (Associate Membership) - making it easier for them to buy and sell extra-curricular campus activities.
NACA does this through a programme of events, webinars and multi-day conferences such as NACA Live - an annual convention attended by hundreds of colleges, artists, agencies, and businesses from across the US.
The challenges
Manual and disconnected workflows
Before the new platform, the renewal and upgrade process at NACA was a multi-step manual workflow. If a member wanted to upgrade, they had to email the team, the team would raise and send invoices, then wait for payment—all handled manually.
Event bookings were similarly cumbersome: college organisers managing multiple delegates had to contact staff directly because the existing events platform was customised, difficult to use, and required deep staff knowledge to operate.
Complex event and delegate booking processes
Large booking workflows put heavy admin demands on staff. The legacy events system was not intuitive, making self-service difficult. Staff often stepped in to manage bookings, which consumed significant time and distracted from higher-value member support.
Limited insight into member behaviour
NACA’s visibility into user activity was severely limited. Staff couldn’t see how many members had logged into the website, what content they clicked on, or which resources they downloaded. Without clear data on member engagement, the organisation struggled to personalise resources, tailor events and develop targeted value-add programming.
Multiple systems managed across multiple vendors
The technology stack was spread across multiple providers, each managing different parts of the membership, website, events, finance and support functions. This meant higher costs and poor value for money in some cases. Moreover, the custom solutions often required bespoke work, and providers didn’t always respond promptly when issues arose – causing frustration and risk.
The solution: One unified platform
NACA partnered with ReadyMembership to bring its website, membership database, events, payments and analytics into one unified platform. This meant that processes that previously required multiple systems, manual workarounds and staff interpretation could now be handled through clear, intuitive user journeys.
Key improvements included:
The results
With ReadyMembership in place, NACA has seen measurable improvements in efficiency, engagement and staff capacity.
Time and operational efficiency
-
16 hours saved per week on website management.
-
16 hours per week saved managing large event delegate bookings.
-
Membership renewals that previously required three staff members can now be managed by one.
This has freed staff to focus on member support, long-term planning and forward-looking strategy.
Improved digital engagement
-
20% increase in page views.
-
25% increase in time spent on the website.
-
3500 logins recorded, providing visibility into member platform use for the first time.
Stronger email performance
-
Email click-to-open rates improved from 5% to 25-30%.
-
Email bounce rate reduced from 14–18% to nearly 0%.
These improvements indicate members are more connected and engaged with NACA’s communications and resources.
Greater strategic clarity
With streamlined systems and better member insight, NACA’s team is now better positioned to:
-
Focus on proactive member support
-
Strengthen programming
-
Build meaningful engagement pathways
-
Plan for scalable future growth
I’m really pleased that our new membership platform has freed up the NACA team to focus on the future - positioning them to develop even better events and online services that bring our community together. ReadyMembership has given us powerful tools which will help us and our members succeed. I’m looking forward to seeing it support our mission of delivering amazing experiences and memories for campus students everywhere.
The Future
