How FEDESSA consolidated 18 websites into one unified membership platform
The challenge: 18 websites, multiple languages, disconnected data
Before their digital transformation, FEDESSA was managing 18 separate websites across its member associations. Each site had its own data source, system and language. This fragmented setup made it difficult to personalise content, engage members effectively and maintain accurate information.
The solution: A single source of truth with multi-tenant access
In this video interview, FEDESSA’s Rennie Schafer explains how ReadyMembership helped them to:
- Centralise all member data into one CRM while maintaining secure, multi-tenant access for each association
- Launch multilingual microsites quickly using flexible templates that automatically translate core content
- Personalise communications based on member activity, location and preferences
- Integrate payment systems, accounting (Xero) and websites into one connected platform
Measurable results from platform consolidation
- Increased attendance at FEDESSA’s European conference, particularly from non-English speaking markets
- Improved member retention through targeted and personalised engagement
- Higher email open rates and stronger interaction across digital channels
- Faster deployment of new association websites, delivered in days rather than months
Key takeaway: Why unified membership platforms matter
For associations managing multiple chapters, international members or federated structures, having a single source of truth removes the constant challenge of fragmented systems. With every member profile, event registration and payment record linked to one central platform, teams can focus on delivering better experiences rather than managing data silos.
Watch the full interview to hear more about their story and learn how consolidating membership platforms can improve member engagement, streamline administration and enable true personalisation at scale.
