Imagine two members of your association receiving an email about your upcoming conference. One is a graduate trainee in Manchester, the other a chartered fellow in Edinburgh. Should they see the same event information, the same price and the same session options? Of course not. Yet many associations treat events as one-size-fits-all.
Today’s members expect experiences that feel designed specifically for them. When someone opens your event invitation, they make an instant decision: “Is this relevant to me?” Get it wrong, and they are gone before you can offer an early bird discount. The solution is a rules engine that acts like an invisible concierge, tailoring every interaction for each member.
What is a rules engine for events and why associations need one
At the heart of ReadyMembership is a powerful rules engine that continuously analyses membership data, past event behaviour, email engagement, website interactions and declared preferences. Think of it as a tireless assistant who knows every member intimately and never forgets a detail.
By defining rules once, your team can automate personalised experiences for every touchpoint, from event visibility to pricing and communications. This ensures that members see only what matters to them, without any manual effort.
How to show the right events to the right members
Your calendar may include CPD workshops, networking events, an annual conference and specialist masterclasses. Bombarding members with every event risks disengagement.
Booking restrictions allow you to show events only to the members who should see them. Student members can be offered student-focused sessions and subsidised events, while senior fellows see advanced masterclasses and leadership programmes. Events can also be tagged by specialisation so civil engineers never see electrical system events, and structural specialists are not offered software development conferences.
This filtering can be applied at both the event and session level, creating a curated experience for every member.
Let members curate their own event experience
Members can select topics of interest when they log in, creating a personalised profile. Events tagged with these topics appear automatically in their feed.
For example, Sarah, a project manager interested in sustainability and digital transformation, sees only three upcoming events that match her preferences. There is no scrolling through irrelevant content, no decision fatigue—just immediate relevance.
Personalised pricing and discounts for members
Finding the right discount code can be frustrating. ReadyMembership applies pricing automatically based on rules, removing friction:
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Student discounts applied without code entry
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Membership-tier pricing so fellows, associates and students see the correct rates
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Early bird and tiered pricing automatically adjusting based on time and availability
James, a student member, sees his discounted rate immediately and books without hesitation, while traditional code-based approaches risk lost bookings.
Simplifying session selection and avoiding delegate overwhelm
A three-day conference with multiple parallel streams can be overwhelming. Session-level personalisation allows members to see only what is relevant:
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Track-specific access tailored to member interests
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Premium content reserved for higher membership tiers
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Role-based tracks for managers, practitioners and researchers
Emma, a mid-career professional, sees only the leadership track she needs. Auto-registration can even enrol members in associated sessions automatically, removing friction entirely.
Targeted event communications that increase engagement
Rules allow email campaigns to be highly personalised:
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Nurture sequences for members who have not booked or engaged
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Reminders for pending bookings before they expire
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Newsletters personalised with content relevant to each recipient
Michael, who has not completed his registration, sees a “complete your booking” banner on login, while Rachel, who has already booked, sees nothing unnecessary. Every communication feels relevant and helpful.
How dynamic websites create personalised member portals
Rules extend beyond emails to create personalised websites. Conditional announcements and event listings adapt to membership status, preferences and past behaviour. Your homepage becomes a curated experience rather than an overwhelming list, guiding members naturally to events that interest them.
Simplifying complex rules with automated segmentation
Segmentation allows members to be grouped automatically based on rules, making complex personalisation simple. Pre-calculated segments improve performance, provide instant totals for planning, and allow hierarchical organisation, such as “active members by region” or “members by grade.”
This makes sophisticated personalisation easy to manage, allowing your team to focus on engagement instead of spreadsheets.
A member’s journey: experience the invisible concierge in action
Take Sophie, attending your annual conference:
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Homepage: she sees the conference because it matches her interests
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Booking page: member rates and early bird discounts are applied automatically
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Programme selection: irrelevant sessions are hidden, making choices simple
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Abandoned booking: a timely email reminds her to complete registration
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Post-event: feedback requests appear only because she attended
Every step feels personal. Sophie does not feel spammed, confused or frustrated—she feels understood.
Why every association needs an invisible concierge for events
ReadyMembership’s rules engine turns event management from a broadcast activity into a personalised experience for each member. By analysing membership, behaviour and preferences, it ensures every touchpoint, from visibility to pricing to communications, is tailored individually.
The result is higher engagement, better attendance and a system that does the heavy lifting of personalisation automatically. Members remember feeling understood and valued rather than generic invitations. That is the power of the invisible concierge.
