2024: A Year of Growth and Success
As we reflect on 2024, it’s clear that this has been a year of transformation and growth—not just for us, but for the membership organisations we partner with. At ReadyMembership, we see ourselves as more than just technology providers; we are enablers of exceptional experiences. Together with our clients, we’ve turned challenges into opportunities, leveraged technology to drive engagement, and delivered solutions that truly make a difference. Join us as we look back on a year defined by collaboration, innovation, and success.
Empowering Membership Organisations Globally
We partnered with over 45 organisations to launch new membership platforms and deliver continuous improvement platforms. They include international clients like The Public Relations Institute of Ireland, The Franchise Council of Australia, and the California Mortgage Bankers Association (California MBA). In the UK, we worked closely with Chambers of Commerce, integrating SGS eCert for seamless international trade documentation requests—a game-changer for the Sussex Chambers of Commerce and Staffordshire Chambers of Commerce.
Chris Plant, Deputy CEO of Staffordshire Chambers, praised our consultative approach:
"Every person working on our project understood the complexities of a Chamber of Commerce model and delivered with care and expertise."
Driving Engagement and Growth
Many clients have reported increased engagement and growth:
- The Colorado League of Charter Schools saw a 10% increase in conference bookings and 15% growth in other events and webinars.
- The European Association for International Education managed bookings for over 7,000 attendees at its annual conference.
- Heritage Open Days, with over one million visitors, saw 52% discover activities through an interactive map on their new website.
- The Institute of Internal Communication achieved an 83% increase in website visitors and 25% in membership growth, winning Best Website at the 2024 Memcom Excellence Awards.
Innovative Platform Updates
This year, we introduced three major platform updates, featuring multiple enhancements to our CRM, events and finance tools. Highlights included:
- Enhanced topic tagging for events and directories
- A widget for quick email sign-ups
- Automatic ReadyMembership to Discourse user profile updates
- Multi-day conference session abstracts scheduling
- Member job submissions for website job boards
Steve Dowle, Head of Product, showcased these features in client webinars, complemented by the launch of a comprehensive Knowledge Hub with guides and training resources.
A Growing, High-Performing Team
We delivered 72% more projects this year, thanks to a growing and talented team. Promotions and new hires have bolstered our capabilities, ensuring timely project delivery and continuous platform enhancements.
We've seen a sizeable increase in productivity in 2024, underpinned by three key areas: advancements in the product, hiring and training of new team members, and continuous refinement of the production process. We’re excited to see how we can evolve our offering to clients in 2025.
Valued team members have also been promoted this year including Ally Wheeler who has become a Senior Customer Success Manager, Hari Vigneswaralingham, who is now Project Manager and Adrian Sim and Kevin Pang who have moved from Junior to Mid-level Developers.
We've also facilitated sideways moves for some of the team who have shown passion in other areas of the business, with Jazz Gonzales moving from QA to CSM and Leticia Stecanella de Oliveira moving from Support to a Technical PM role.
“As our clientele has grown we have recruited key members to the team who have contributed immensely to timely delivery - including developers, QA and customer support. We’ve also trained our junior developers across a range of tasks who have all demonstrated great skill.”
Ally Wheeler added: “In 2024, we’ve worked hard to improve the customer experience. From introducing a business Readiness Phase to enhancing how we communicate with clients, we’ve focused on providing better information at every stage of their projects. This is a continuous effort, guided by client feedback, to make the onboarding process even smoother.“
Supporting the Membership Sector
We’ve shared client success stories and insights at industry events across Australia, Europe, the UK, and the US. Notable moments include:
- Carl Stokes from the Institute of Gas Engineers and Managers shared how they grew their membership applications by 180% at Digital Excellence conference in May
- Rennie Schafer, Chief Executive of FEDESSA joined senior consultant Jess for a deep dive into leveraging data in a webinar with technology consultancy Hart Square
- Julian Davis, COO at World CC shared how they developed their new AI assistant - Ask Tim
- Additionally, we released Navigating AI: A Practical Guide for Membership Organisations, equipping organisations with tools to harness AI’s potential. Download your copy here.
As we look ahead, we’re excited to build on these achievements and continue supporting membership organisations globally. Here’s to an even more rewarding 2025!
