How to create unforgettable online member events: A step-by-step guide
Online events have become an essential part of many membership organisations’ event strategies. They offer the ability to engage members across the country and globe, free from the challenges of travel or complex logistics, while still delivering meaningful value. But how can you be sure your events continue to make an impact?
In this blog, we share expert tips to help you elevate your online events and ensure they remain engaging, effective, and memorable for your members.
Define clear objectives
The first step in planning any event, whether online or in-person, is to clearly understand the purpose behind it. Identify the specific goals you aim to achieve, such as increasing member engagement, providing education, or facilitating networking opportunities. Ensure these objectives are not only well-defined but also aligned with your organisation's broader strategic goals. This alignment will help guide the planning process and maximise the event's impact.
Choose the right format
Did you know that the average attention span of an internet user is 8 seconds? Shocking isn’t it? If you want to grab (and retain) the attention of your participants, it is so important to choose the right format.
Decide between webinars, panel discussions, Q&A sessions or interactive workshops based on your goals. Offering a variety of formats, such as a speaker presentation followed by a Q&A session can keep your events fresh and engaging.
Engaging content and dynamic speakers
Captivating an online audience can be challenging, especially as participants are only a mouse click away from leaving!
Create content that aligns with your member’s values and the problems they are looking to solve. Coupling this with expert speakers, who are knowledgeable and have a relatable story to tell, is the best way to create (and keep!) engagement.
Choose the right technology
The technology platform you select for your online event is more than just a tool – it’s your virtual venue, the space where your audience will connect, engage, and create meaningful interactions. Choosing the right platform is essential to ensuring a smooth and valuable experience for your members.
Think about the needs of your event
Do you require a simple video conferencing tool like Zoom for smaller, focused sessions, or a robust virtual event platform designed for larger audiences and immersive, interactive experiences? The right choice can make all the difference in how your members engage and participate.
