Caravan Industry Victoria selects ReadyMembership to transform member data management

The organisation, which manages industry relationships and runs major consumer caravan shows attracting up to 40,000 visitors, has chosen ReadyMembership after a comprehensive five-month evaluation process to replace its manual spreadsheet-based systems.

"We needed to find something that suited our size of business and could handle our complex requirements," said Megan Flower, Membership & Partnership Manager, who led the selection process. "ReadyMembership quickly emerged as the solution that would give us what we needed – a vast improvement on our current system that will be easily understood by our teams."

CIV had been struggling with inconsistent data across departments, outdated member information, and labour-intensive manual processes. The new system will provide a unified database that will serve as a single source of truth for all member interactions.Flower highlighted personalisation capabilities as a key factor in their decision:

"The personalisation is a really big selling feature for us. The fact that we can profile members more deeply and tailor messages to them based on their engagement is pure gold as far as I'm concerned."

The platform's automation features will also streamline operations for the organisation, particularly for their awards programme, which currently involves complex paper-based judging processes. "Even just that one component – to have things automated and in one place – will make life so much easier and streamline our working day," Flower noted.

CIV expects the new system to significantly improve the accuracy of their member data, allowing them to communicate more effectively with the right contacts at member organisations. This is particularly important for their consumer shows, where they need toensure event information reaches the appropriate staff members at exhibiting companies.