ITI - a new global digital platform for translators and interpreters
ITI is the only UK-based independent professional membership association for practising translators, interpreters and language service providers. Founded in 1986 they now have over 3,000 members, both in the UK and internationally.
The challenge
ITI had an outdated CRM and a website that wasn’t mobile friendly. The two systems weren’t connected - meaning data was siloed. Connecting the two was a core goal so they could get better data analysis to help improve email marketing and website content.
The ITI also wanted their members to be able to manage their membership online. Overall, they wanted a captivating website which would let their benefits and services shine and put their directory of translators front and centre.
The project
The ITI’s new platform brings together website, CRM, event management and email into one easy to use interface. Integrations with key third-party software are extending its potential even further:
The result
The ITI’s new website and membership platform has transformed the way that they talk to their members. It’s given their members and their team the tools to manage their services online.
The ITI team is now self-sufficient in creating web pages and managing email marketing thanks to the flexible tools in ReadyMembership.
Centralised data in the CRM is giving them deeper insights into who is using their website content and how. This is enabling them to develop improved resources and services that speak to members across the world.
