How you can leverage data analytics and reporting to identify meaningful insights that will inform your decision making?
In partnership with Hart Square, ReadyMembership's Senior Consultant Jessica Dearlove speaks with Rennie Schafer, Chief Executive of the Federation of European Self Storage Associations (FEDESSA) on the lessons learnt as they transformed their approach to data so they could gain deeper insights into their membership.
They are now able to deliver automated, personalised, member experiences that increased internal efficiency and engagement delivering:
- Increase in member retention from 85 to 94%
- Reduced admin by 12 hours per week
- 18% increase in members attending events
- 24% increase in member survey responses
- A 320% increase in email click-throughs.
This webinar will cover:
- Understanding what data you should prioritise to collect, track and anaylse
- Learning how to build a data reporting framework to optimise your data from the point of capture, structure and harness it.
- Hearing FEDESSA’s approach to KPIs enabling them to track what good looked in their unique sector
- Discovering how to utilise your data for predictive analytics and trend analysis.
