Meet us at Associations World Congress 2025 and see how Pixl8 Group can take your association to the next level with our award-winning platforms, built for associations. We're delighted to be strategic sponsors of this event.
Discover our AI solution ReadyIntelligence and see how it can work with your organisation's knowledge to deliver fast, trusted answers, save your team time and enhance the member experience. See details of the sessions we are presenting below:
Monday 30th June
11.25am: From fragmented to future-ready: A digital transformation that redefined a profession
with Martina Byrne, Chief Executive Officer, Public Relations Institute of Ireland
Alex Skinner, Chief Executive, Pixl8 Group
How does a team of six reimagine digital engagement for over 1,200 members - while tackling a ten-year-old fragmented website, limited resources, and the disruption of a global pandemic? In this compelling case study, Dr Martina Byrne, Chief Executive of the Public Relations Institute of Ireland (PRII), shares how her team led a transformation that not only modernised their systems but revitalised how they connect, communicate and deliver value to members.
A year since launching their ReadyMembership platform, PRII has seen a 70% increase in website traffic, above average retention rate (over 92%) and 2% net membership growth, along with the delivery of rich, personalised logged-in experiences that deepen engagement and raise the profile of the PR profession in Ireland.
This session will explore:
- The unique challenges and opportunities small associations face when undertaking major digital transformation with limited internal capacity
- How PRII responded to changing member needs post-Covid, reshaping content delivery and networking opportunities in a rapidly evolving environment
- How the right digital platform can build emotional connection and long-term loyalty through personalised, logged-in member experiences and deliver membership growth
- Lessons for associations and suppliers: from communication and cultural fit to the importance of chemistry in successful collaboration
Monday 30th June
11.25am: Future-proofing knowledge management for Associations in the evolving AI landscape
with Alex Skinner Co-founder and Chief Executive, Pixl8 Group
Rennie Schafer, Chief Executive, Federation of Self-Storage Associations
Learn about ReadyIntelligence, the first AI-powered platform that helps associations make their knowledge more accessible—transforming complex, hard-to-find information into clear, trustworthy answers. ReadyIntelligence makes an organisation’s private, structured and unstructured knowledge truly findable and actionable.
Unlike general AI platforms that draw on public data or focus on productivity tools, ReadyIntelligence works with an organisation’s own private knowledge base—searching internal documents, resources, and media to provide direct, source-cited answers.
ReadyIntelligence is launched to the European association market at this congress. Be the first to see how you can take full advantage of AI in Europe.
Explore the full agenda and book your place on the Associations World Congress website.
