Thursday 7 December, 10:00 - 10:40, online

Chris Mears, CEO Experience Africa Events, part of the African Travel and Tourism Association (ATTA), reveals how they have empowered over 620 organisations with a ReadyMembership platform that is bringing them closer to the global public and 5000 industry contacts - helping to grow business across Africa. Chris will reveal how:
  • members can submit news, offers and advice for approval which are automatically published on ATTA’s feature-rich website directory

  • members can easily distribute this content via newsletters, on their homepage or to ATTA’s extensive database of trade and media contacts

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  • the member user experience has been transformed - from joining online, to booking events and managing membership - and much more including how they won Bronze for Best Association Digital Transformation in the 2023 Association Excellence Awards.