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Case study

Transforming the way ITI talk to their members

A new digital platform delivering a clear user experience for members

ITI is the only UK-based independent professional membership association for practising translators, interpreters and language service providers. Founded in 1986 they now have over 3,000 members, both in the UK and internationally.

The challenge

ITI had an outdated CRM and a website that wasn’t mobile friendly. The two systems weren’t connected - meaning data was siloed. Connecting the two was a core goal so they could get better data analysis to help improve email marketing and website content.

The ITI also wanted their members to be able to manage their membership online. Overall, they wanted a captivating website which would let their benefits and services shine and put their directory of translators front and centre.

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The project

The ITI’s new platform brings together website, CRM, event management and email into one easy to use interface. Integrations with key third-party software are extending its potential even further:

Easy accounting

  • Accountancy software Xero is connected to the CRM meaning payment records are automatically synced to Xero against the correct nominal codes


Problem-free payments

  • Direct Debit provider GoCardless is integrated into CRM and website. This means that new members can easily set up recurring payments online - taking the hassle out of renewing. They can also pay for events, services and products through their member login.

Tailored translator directory

  • The ITI’s new website included a customised find a translator tool.  Users can filter by translator or interpreter and select the languages they need translating from and to.

Moving subscriptions & renewals online

  • Automated join and renewal processes speeds up the time taken to process requests and reduces manual admin.

 

The result

The ITI’s new website and membership platform has transformed the way that they talk to their members. It’s given their members and their team the tools to manage their services online. 

The ITI team is now self-sufficient in creating web pages and managing email marketing thanks to the flexible tools in ReadyMembership.

Centralised data in the CRM is giving them deeper insights into who is using their website content and how. This is enabling them to develop improved resources and services that speak to members across the world.

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