The Institute of Business Ethics (IBE) was established in 1986 to promote high standards of business behaviour based on ethical values. The IBE is an important partner to any business wanting to preserve its long-term reputation by doing business in the right way.
The IBE’s website had a limited CRM function that was no longer suitable for their business needs. The organisation wanted to be able to offer a comprehensive self-service membership experience that satisfied both businesses and individuals alike.
This included ambitious goals to grow membership through improving key membership services, including hosting events, targeted emailing, a fully working and flexible online shop. On top of this, the IBE wanted an easily navigable knowledge hub and the ability to tailor web content and user journeys.
The IBE had greatly outgrown its old website and required a platform to better serve its ever growing and diverse membership.
ReadyMembership has provided IBE a modern, easy to navigate website full of features that are advancing their purpose and communication:
IBE networks (groups)
IBE uses the ReadyMembership groups module to manage their four business networks. Once logged-in members of the networks can join in online discussions, read documents and book events. Admins manage group membership
Events & Training
An online events calendar lists all the IBE’s events & training. When booking online users are prompted to login or create a free online profile.
IBE are now able to deliver a user experience that is perfect for their members' needs. What’s more, through the deep data and content opportunities across the site, IBE now has a streamlined revenue generating web platform. Whilst for the IBE team the benefits are also clear: