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Case study

A global platform for professional services firms

Improving their members' engagement through an exceptional website with member login.

DFK International is a leading association connecting professional service firms across the world, for almost 60 years. 

Covering accounting, audit, tax, legal, and business advisory, they provide a network that spans across over 90 countries, ensuring integrity and accordance with the DFK’s values within each of their member firms.

The Challenge

DFK International needed a modern, user-friendly website that would represent their organisation globally and serve national groups and member organisations. 

An integrated CRM was important in order to manage membership at a regional, national and local level.  Integrating events booking and management was also essential. Making resources containing professional guidance and advice easily accessible was another key requirement.

Above all they wanted to improve their members’ experience engaging with the association - through an exceptional website with member login.

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The project

DFK International’s new website and membership management platform has given members and the public new tools and services:

Managing nine national groups

  • Within DFK’s three global regions there are 120+ organisations active across nine national groups spanning USA, UK & Ireland, Sweden, Germany, Mexico, Aus & NZ, France, Canada and Italy

  • The groups module enables the national groups to manage their business, documents & meetings

Accessible essential resources

  • There are nearly 500 resources on the website,actively used by members. These are managed by the DFK team using the ReadyMembership resource library

  • Resources are categorised by Type, Services, Sectors, Languages and Countries

Find a member directory

  • A searchable public list of member organisations’ contact details

  • Ability to filter by Country, Core Services, Sectors, Specialised Services and Languages

Member login

  • Member organisations can log in and update their details

  • Events listed on the DFK website can be booked upon login

A single view of data

The DFK team can see all of their members’ online interactions within ReadyMembership. Integrated CRM, CMS and event management means that they can track all enquiries, payments and bookings for each member within the platform.
Optimised information architecture

The DFK’s website information architecture was overhauled in order to provide a better user experience. This made existing content much more accessible.

 

The result

Members’ feedback on the new website has been very positive. They have commented on how information is much easier to find than before.

The DFK International team are pleased to see their digital ambitions delivered with a platform that is driving member engagement across the world.

“Working with the ReadyMembership team was a pleasure. We had dedicated support throughout the process of creating the new website and CMS that made our lives easier. They went above and beyond to ensure that our vision for an integrated website and CRM system was made a reality.”

Zoë Marsden, EMEA Executive Officer/Marketing and Events

DFK International

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